Blog Post #3: Advertisements

My first photo is an ad for Kemps milk. It shows David Beckham, a professional soccer player, holding a soccer ball on his hip with a milk mustache. Near his head it says "Goal by Beckham. Body by milk." Under him are the words "Heads up. Protein in milk helps build muscle and some studies suggest teens who choose to be leaner, staying active, eating right and drinking 3 glasses a day of low fat or fat free milk helps you look great. So grab a glass and get in the game."  David Beckham is standing shirtless in front of a gray background with grey jeans on. The color scheme is simple but sleek. The photo itself is very simple. It is just him. I like the simplicity of it because if there was too much going on it would distract from the photo, and you wouldn't be as likely to notice that he has a milk mustache.I think that the intended audience is mainey women but it can play to almost all people. Women notice David Beckham shirtless, parents notice that milk is healthy for you and children see their favorite soccer star drinks milk, which makes they want to buy milk.

I think this ad uses pathos, ethos and logos. When think of logos I think of logic. This ad represents logic because of the facts it gives. Milk makes people healthier and makes you look great. Pathos is connected to your emotions and interests. Kemps strategically used David Beckham so that when people saw this ad they would want to buy milk. Men see him as a cool, professional and might want to be like him.  I also think it is pathos directed towards women. David Beckham is beautiful and when you put a photo of him with his shirt off on an advertisement, it makes women like the product. Ethos represents the truthfulness of the product. A lot of people recognize David and idolize him. If he drinks milk and is a professional athlete, milk must be magical and do great things for people.

I think this ad was someone persuasive in getting me to buy their product. I like David Beckham and i think he is very attractive so the photo appeals to me but it isn't super obvious what the ad is for. All we know is that is 'got milk', that David drinks it and that it is healthy for you. It is hard to fit every detail into a photo advertisement so I think they did a good job using their pathos, ethos and logos to persuade me into buying their product. 

My next advertisement is an ad promoting Head and Shoulders shampoo and conditioner. It involves Joe Mauer. It starts with Joe and a teammate talking about Joe not having dandruff because of the shampoo and progresses to Mauer surrounded by girls playing with his hair, all thanks to wonderful Head and Shoulders shampoo. I think that the target audience is men. It is saying that if you use Head and Shoulders you will get girls. I think they get men to buy their product but they leave out women. Head and Shoulders is a shampoo and conditioner for women too.

This commercial uses logos and ethos to get people to buy their product. It uses logos because Joe says it gives him a healthy scalp, great looking hair and it stops dandruff. People with dandruff would be sure to buy it. It uses ethos by using Joe Mauer. Joe Mauer has great hair, and if he is saying that Head and Shoulders is great he must be right. I mean, it is Joe Mauer we're talking about. You have to believe him.

I really like this commercial. I think it is greatly put together because it mixes up famous people, facts and humor. I love Joe Mauer a lot. He is my favorite athlete so this persuades me because he is in it. Also it makes me laugh, which is something that I think all commercials should have.